Ubisoft’s Clearly Going to Make Another Far Cry Tony Key, Ubi’s...

Ubisoft’s Clearly Going to Make Another Far Cry

Tony Key, Ubi’s senior veep of sales and marketing, says Far Cry 4 is a no-brainer.  And that’s the news, folks!  …Okay, I’ll say more, but only in the hopes of Ubisoft letting me onto their wicked badass pirate ship in San Diego next week.

Though the gaming masses (rightfully) shunned Far Cry 2, something about playing as an over-privileged millennial transformed into a blood-frenzied bushman really resonated with people, thusly Far Cry 3 – under Ubisoft Montreal’s eye put up strong numbers and kindly reviews.

This is where I say, “The game’s positive reception left many fans wondering if Far Cry 3’s success could pave the way for a potential sequel?"  But it’s just you and me here; we can be frank.  We’re talking about the same publisher that has launched no fewer than five hundred Assassin’s Creed titles since 2007 (with another two hundred rumored to be in the works).  Of course there’s going to be a Far Cry 4.

"It’s a great brand, and now it’s got the recognition it deserves,” said Tony “T-Key” Key to Gamespot.  “So we’re clearly going to make another one: more on that soon."  Key also spoke on consumers’ leaning on the open-world genre as a whole, stating that gamers’ tastes are becoming more attuned to less linear experiences.

"They don’t want linear; they want open [world],” said T-Key, admitting that Ubisoft pours considerable resources into the genre in part because of their aptitude for “large-scale, open-ended games."  Key did backpedal a bit, affirming that "there’s always going to be a place for linear experiences."  I can only imagine someone may have shot him these figures.

Now, if we can only get a Blood Dragon 2 into the "forgone conclusion” category, I’ll rest easy.

Share this post